Getting the picture

Bailey, Spencer
July 2015
NZ Marketing Magazine;Jul/Aug2015, p60
The author offers insights on digital marketing trends on social media platform Facebook that have been selected as finalists for the 2015 Facebook Awards. Topics discussed include the creative entries received from Asia and emerging nations, the positive feedback earned by the "Photoshop Halloween Murder Mystery" advertising campaign of software firm Adobe, and the percentage of video-based Facebook Award entries received.


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