Polansky: Clients Increasingly Looking to Their PR Agencies for the 'Big Idea'

March 2013
PR News;3/4/2013, Vol. 69 Issue 9, p2
Market Research Report
Market Research Report
An interview with Andy Polansky, chief executive officer (CEO) of public relations (PR) agency Weber Shandwick, is presented. Polansky talks about the biggest challenges in agency-client relations, including the clients' quest for the big idea. He also discusses some of the major priorities that clients are demanding before the agency begins to develop the advertising campaign. In addition, Polansky shares what companies are looking for when building their social channels.


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