TITLE

COMPANY SPOTLIGHT: ALLIANCE BOOTS

PUB. DATE
July 2009
SOURCE
MarketWatch: Personal Care;Jul2009, Vol. 8 Issue 7, p19
SOURCE TYPE
Market Research Report
DOC. TYPE
Market Research Report
ABSTRACT
The article focuses on the sales performance and strategic plans of Alliance Boots PLC in tough economic condition in Great Britain. It states that the revenue of health and beauty division increased by 3.1% to £6,343 million while sales also grew by 1.3%. It notes that the Alliance Boot's own-label brands differentiate them from its rival and its focus on customer service has contributed to its success.
ACCESSION #
43091626

 

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