TITLE

Data too precious to give up without fight

AUTHOR(S)
Pooley, John
PUB. DATE
March 2013
SOURCE
Marketing Week;3/21/2013, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
A letter to the editor is presented in response to the article "Data ownership question needs solving too," from the online version of the "Marketing Week" periodical, which addresses data protection law in the European Union (EU) and the role of digital media in data privacy and marketing.
ACCESSION #
86438984

 

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