- Programmatic TV Is a Premium Play. BAUMGARTNER, JEFF // Multichannel News;3/16/2015, Vol. 36 Issue 10, p6
The article presents the views of Zachary Chapman, vice president of digital and publishing sales at the satellite television channel ESPN, on the selling of television advertising programmatically, expressed during the the "Advanced Advertising: Profiting From a Targeted Audience" event.
- ESPN Evolution of the touchdown dance. // Campaign;7/29/2011, Issue 30, p7
The article reports on the launched advertisement of ESPN by Wieden & Kennedy New York to mark the return of the American football season of the National Football League (NFL), which features YouTube star Judson Laipply.
- COMPETING NETWORKS GIVE ESPN'S SPORTSCENTER AN ASSIST. Baysinger, Tim // Broadcasting & Cable;10/7/2013, Vol. 143 Issue 37, p4
The article reports on television channel ESPN's launching of an advertisement featuring athletes such as Maria Sharapova, Robert Griffin III and Clayton Kershaw to boost viewership for its "SportsCenter" program.
- Letters. Townsend, Justin // Marketing Week (01419285);1/12/2006, Vol. 29 Issue 2, p20
A letter to the editor is presented in response to an article on television advertising published in the previous issue.
- Letters. McNeal, James U. // Marketing News;7/1/77, Vol. 11 Issue 1, p3
A letter to the editor is presented in response to the article "The Older They Get, The Less They Believe TV Ads, Says Study of Kids," in the April 8, 1977 issue.
- Letter to the Editor. // Broadcasting & Cable;3/15/2010, Vol. 140 Issue 11, p11
A letter to the editor is presented in response to the article "WideOrbit Creates Electronic Exchange for TV Spots," by Glen Dickson in the March 1, 2010 issue.
- LETTERS. Jerdnovic, Jason // B&T Weekly;2/8/2007, Vol. 57 Issue 2597, p12
A letter to the editor is presented in response to the article "Will the Next Success Story Please Stand up," by Mick O'Brien in the January 26, 2007 issue.
- Letters. Salup, Marcelo // Brandweek;5/26/2008, Vol. 49 Issue 21, p70
A letter to the editor is presented is response to the article "Addressable Advertising Gets Closer to Reality," from the May 5, 2008 issue.
- BARB has power to resolve TV advertising conundrum. Becker, Catherine // Marketing Week;10/27/2011, Vol. 34 Issue 43, p14
A letter to the editor is presented in response to the article in the October 13, 2011 issue, which discusses the power that the Broadcasters' Audience Research Board (BARB) has to resolve the television advertising problem in Great Britain.