TITLE

Paid opt-outs are no better

AUTHOR(S)

Mishon, Clive

PUB. DATE

October 2010

SOURCE

Marketing Week (01419285);10/28/2010, Vol. 33 Issue 44, p12

SOURCE TYPE

Trade Publication

DOC. TYPE

Letter

ABSTRACT

A letter to the editor is presented in response to the article "Data Strategy " in the October 14, 2010 issue.

ACCESSION #

55414740

Tags: LETTERS to the editor;  MARKETING strategy

 

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