Robin, Donald P.
July 1978
Journal of Marketing;Jul1978, Vol. 42 Issue 3, p6
Academic Journal
Letters to the editor are presented in response to articles in previous issues including "A General Paradigm of Marketing: In Support of the "3-Dichotomies Model," Replying to Criticisms by Gumucio, Robin, Ross, and Etgar," in the April, 1978 issue and "How to Double or Triple Market Surveys Response Rates" from a 1978 issue.


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