Baum, Arthur H.; Engel, James F.; Browne, William G.; Brown, Daniel J.; Jolson, Marvin A.
April 1978
Journal of Marketing;Apr1978, Vol. 42 Issue 2, p10
Academic Journal
The article presents several letters to the editor in response to articles in previous issues including "Life-Style Segmentation in Apparel Marketing," and "How to Double or Triple Mail-Survey Response Rates," both in the October 1977 issue, and "How to Publish and Prosper," in the April 1977 issue.


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