- The Opportunity at Hand. Haley, Kathy // Multichannel News;10/29/2001 Supplement, Vol. 22, p5S
Focuses on the increase of Hispanic American consumers in the United States. Availability of opportunities for cable television operators; Percentage of corporations that tend to ignore the Hispanic population; Reference made on the 2000 US Census.
- Playboy to push monthly subscriptions. Umstead, R. Thomas // Multichannel News;02/28/2000, Vol. 21 Issue 9, p22
Reports that Playboy TV will seek to get operators to offer the adult network as a monthly premium service. Mechanics of the promotion dubbed `Playboy TV's Oasis'; Sample of a four-hour block of the network's original programs; Cable operators which offer Playboy on pay-per-view basis.
- Comedy Central gets serious. McCarthy, Michael; Edwards, Jim; Lucas, Sloane // Adweek Western Edition;07/20/98, Vol. 48 Issue 29, p35
Reveals cable network Comedy Central's negotiation with a number of advertising agencies about creative projects. Creation of a roster of agencies that understands the network's sensibilities; Hiring of a media buying agency; Search for agencies capable of creating a tune-in campaign for the...
- Broadcast and cable: Get it together. Miles, Laureen // Adweek Western Edition;3/21/94, Vol. 44 Issue 12, p16
States that broadcast television stations and local cable operators should build stronger alliances for more effective positioning as niche media to advertisers. Need for tv stations to use local cable systems as distributor; Zoning of tv station ad efforts.
- Rock around the world. Levinson, Marc // Newsweek;4/24/1995, Vol. 125 Issue 17, p65
Looks at music-video network MTV's efforts to capture the largely-untapped global cable music market. MTV's six international affiliates in Europe; How it produces its worldwide programming; MTV Europe and its television soap, `The Real World,' starting in fall 1995; How MTV Europe creates...
- Upfront weak that was. McClellan, Steve // Broadcasting & Cable;7/23/2001, Vol. 131 Issue 31, p10
Focuses on the fluctuation of the cable and syndication markets in the United States. Decrease of the price of the syndication products; Sale of the upfront syndication inventory of the Paramount Advertiser Services; Details on the spending budgets of the advertisers.
- Bravo Beefs Up for Fall. Frutkin, Alan James // MediaWeek;10/04/99, Vol. 9 Issue 37, p14
Reveals the marketing campaign of cable network Bravo. Information on the series `Louis Theroux's Weird Weekends'; Marketing budget; What the campaign includes; Other series aired at Bravo; Strategy of the network.
- A&E campaign attracts new subs to cable. Cooper, Jim // Broadcasting & Cable;7/19/93, Vol. 123 Issue 29, p41
Reports on cable television network A&E's direct-mail campaign to help build subscriptions launched in June 1993. Response rate generated; Target viewers; Offer of money-back guarantees and other incentives.
- Cable networks take pay-for-play route. Brown, Rich // Broadcasting & Cable;11/14/94, Vol. 124 Issue 46, p32
Reports on the distribution strategies by the Consumer Resource Network (CRN) and Children's Cable Network (CCN). CRN's plans to pay cable system operators a per-subscriber fee for carriage; CCN's aim of building distribution by buying leased-access airtime from local cable system operators;...