TITLE

The Mysteries of Brand Preference

AUTHOR(S)
Hunter-Snow, Debbie
PUB. DATE
June 2008
SOURCE
Marketing Health Services;Summer2008, Vol. 28 Issue 2, p38
SOURCE TYPE
Academic Journal
DOC. TYPE
Letter
ABSTRACT
A letter to the editor is presented in response to the article "The Brand New Landscape," by Thomas Devaney and Jan Brown in the Spring 2008 issue.
ACCESSION #
32186750

 

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