TITLE

New Life for Institutional Brands

AUTHOR(S)
Nugent, Mike
PUB. DATE
June 2008
SOURCE
Marketing Health Services;Summer2008, Vol. 28 Issue 2, p38
SOURCE TYPE
Academic Journal
DOC. TYPE
Letter
ABSTRACT
A letter to the editor is presented in response to the editor's letter in the Fall 2007 issue.
ACCESSION #
32186747

 

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