Rothenberg, Randall; Doyle, Mike
June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, p34
Trade Publication
Several letters to the editor in response to articles in previous issues, including "The jury's still out as Hachette chief finishes first year," in the May 29, 2000 issue and "Still hooked on "fast branding"? Ponder the lessons of Boo.com," by Randall Rothenberg in the May 29, 2000 issue are presented.


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