TITLE

The Mother Ship

AUTHOR(S)
Calhoun, Michael
PUB. DATE
December 2007
SOURCE
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p41
SOURCE TYPE
Academic Journal
DOC. TYPE
Letter
ABSTRACT
A letter to the editor is presented in response to an article on organizational and product branding in the Fall 2007 issue.
ACCESSION #
28090252

 

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