TITLE

Best Is Not Enough

AUTHOR(S)
Grapentine, Terry; Weaver, Dianne Altman
PUB. DATE
May 2007
SOURCE
Marketing Management;May/Jun2007, Vol. 16 Issue 3, p71
SOURCE TYPE
Periodical
DOC. TYPE
Letter
ABSTRACT
A letter to the editor is presented in response to the article "For Good Measure," from the January/February 2007 issue.
ACCESSION #
26225254

 

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