CMO Woes
Tags: LETTERS to the editor; CHIEF marketing officers
Related Articles
- Web-revolutionised world is affecting the role of the CMO. Walker, James // Marketing Week (01419285);7/1/2010, Vol. 33 Issue 27, p10
A letter to the editor is presented in response to the article "CMOs need to focus on strategic direction" in the June 24, 2010 issue.
- Where Freud and the Oyster Converge. Katsin, Daniel // Marketing Health Services;Winter2008, Vol. 28 Issue 4, p9
This letter to the editor comments on the article "My Life as an Interim CMO" written by Candace Quinn.
- CMO Woes. Bodner, Marc // Fast Company;Sep2007, Issue 118, p24
A letter to the editor is presented in response to the article "The Most Dangerous Job in Business" that was published in the June 2007 issue.
- CMO Woes. Pazzani, Martin // Fast Company;Sep2007, Issue 118, p25
A letter to the editor is presented in response to the article "The Most Dangerous Job in Business" that was published in the June 2007 issue.
- LETTERS TO THE EDITOR. Duda, Michael; Rogan, Mark; Bastianelli, Nina // Advertising Age;7/16/2007, Vol. 78 Issue 28, p16
Several letters to the editor are presented in response to articles in previous issues including "CMOs Rapped for Having Zero Impact on Sales," in the July 9, 2007 issue, "Navistar Takes Aim at Hummer," in the July 9, 2007 issue, and "Five Crispin Refugees Set up Shop in L.A.," in the July 9,...
- READER RESPONSE. Baker, Andrew; Bartlett, Johnny; Shortt, Andrew; O'Connor, Kerry; Johnson, Erik; Wilson, P. Ryan; Kottcamp, John; Pedersen, Morten; Mills, Jeff; Harris, Michael // Advertising Age;5/17/2010, Vol. 81 Issue 20, p28
Several letters to the editor are presented in response to articles in previous issues including "First Cadillac Ads From BBH make Their Debut," and "Traditional CMO Roles Won't Position Your Company or Your Carer for Growth," in the May 10, 2010 issue.
- LETTERS TO THE EDITOR. Richards, Stan; Koziol, Michael; Wehrenberg, Steve; Salup, Marcelo // Advertising Age;7/31/2006, Vol. 77 Issue 31, p16
Several letters to the editor are presented in response to articles in previous issues including "Home Depot Needs CMO Fix" in the July 24, 2006 issue, "CBS Makes Fowl Play," in the July 17, 2006 issue and "World Cup Tightly Contested, High-Scoring Game for Marketers" in the July 17, 2006 issue.
- letters TO THE EDITOR. Holland, Jeff; Gorrell, Daniel; Goodwin, Don // Automotive News;7/27/2009, Vol. 83 Issue 6370, p12
Several letters to the editor are presented in response to articles in previous issues including one on American Suzuki Motor Corp. in the July 20, 2009 issue, "Still the one," in the July 13, 2009 issue, and another on cultural change at General Motors Corp.
- LETTERS TO THE EDITOR. Mark; Stevens; Kim, Alexa; Sanchez, Matt; Walley, Bill; Nugent, Terry // Advertising Age;6/26/2006, Vol. 77 Issue 26, p20
This section presents several letters to the editor in response to articles and topics discussed in previous issues. These include the selection of chief marketing officers, claims of censorship by Hachette Filipacchi Magazines Inc. and coverage of minorities in media.
