TITLE

Optimize Vs. Equalize

AUTHOR(S)
McAlister, Jim
PUB. DATE
December 2006
SOURCE
Marketing Health Services;Winter2006, Vol. 26 Issue 4, p40
SOURCE TYPE
Academic Journal
DOC. TYPE
Letter
ABSTRACT
A letter to the editor in response to the article "Selling Short," on the underappreciated role of selling, is presented.
ACCESSION #
23535630

 

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