King, Ben; Atkinson, David; Chauhan, Shail; Carr, Adrian; Hughes, Nigel
September 2006
Marketing Week;9/7/2006, Vol. 29 Issue 36, p22
Trade Publication
Several letters to the editor are presented in response to articles in previous issues including the article on reassessment of advertising campaigns, the football sponsorship in the August 24, 2006 issue, and the article on public relations agencies.


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