TITLE

Letters

AUTHOR(S)
King, Ben; Atkinson, David; Chauhan, Shail; Carr, Adrian; Hughes, Nigel
PUB. DATE
September 2006
SOURCE
Marketing Week;9/7/2006, Vol. 29 Issue 36, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Several letters to the editor are presented in response to articles in previous issues including the article on reassessment of advertising campaigns, the football sponsorship in the August 24, 2006 issue, and the article on public relations agencies.
ACCESSION #
22422108

 

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