LETTERS TO THE EDITOR
- Learning lessons from the YouTube generation. Nicholson, Kate // Campaign (UK);8/18/2006, Issue 33, p14
The article presents information on a series user-generated advertising films created by Coca-Cola Co. and Mentos to promote their products. These films are available on YouTube, MySpace or any number of social network sites. These films have attracted an audience in the millions. Owner of the...
- BEST CONSUMER-GENERATED MEDIA. Taylor, Catharine P. // Brandweek;1/22/2007, Vol. 48 Issue 4, p28
The article looks the winner of "Adweek" Magazine's Best Consumer-Generated Media (CGM) for 2006, awarded to Eepybird's Diet Coke/Mentos experiments by Fritz Grobe and Stephen Voltz, posted on the Web site Eepybird.com. According to the article, the biggest breakthrough in online advertising in...
- newsbriefs. // Chemical Week;9/26/2007, Vol. 169 Issue 31, p4
This section offers news briefs in the chemical industry. Coca-Cola announced a $60-million investment to build a food-grade recycled polyethylene terephthalate (PET) plant in Spartanburg, South Carolina. Dow Chemical plans to acquire Edulan, a polyurethane (PU) systems company specializing in...
- Perfetti van Melle provides treats. // Wholesale News;Sep2010, Issue 10, p60
The article offers brief information on Perfetti Van Melle SpA's Halloween themed packs for Fruitella and Chupa Chups.
- CHUPA CHUPS 2POP. // Grocer;10/2/2010, Vol. 233 Issue 7975, p70
The article reports on the September 2010 launch of Perfetti van Melle's 2Pop lollipops in Great Britain, a two-ball version of its Chupa Chups lollipops.
- Perfetti Van Melle reports sweet success in Americas and takes new lines to Orlando. // Travel Markets Insider Magazine;Apr2013, p154
The article discusses the release of the Mentos Jumborolls Tutti Frutti candy and Chupa Chups Smurfs Markers from Perfetti Van Melle SpA.
- Magics from Fruittella. // Forecourt Trader;Apr2013, p47
The article offers brief information on Fruittella Magics candy from Perfetti Van Melle SpA.
- A String Trio. Lippert, Barbara // Adweek Eastern Edition;10/15/2001, Vol. 42 Issue 42, p26
Examines the efficacy of the global advertisement of Mentos company in the market. Concept of the promotion; Features of the commercials; Criticisms of the television viewers.
- AT DEADLINE. // Pensions & Investments;4/15/2002, Vol. 30 Issue 8, p1
Reports developments related to pensions and investments in the U.S. as of April 2002. Plan assets of Coca-Cola Co; Approval of license of German Chemical Employers Association; Elevation on equity allocation of Teachers' Retirement System.