TITLE

Letters

AUTHOR(S)
Ford, Gary T.; Smillie, David L.
PUB. DATE
September 1981
SOURCE
Marketing News;9/4/1981, Vol. 15 Issue 5, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. "Reply to Mizerski's Criticisms: Some Mislead, Others Misrepresent Facts/4As' TV Miscomprehension Researchers Say Study's Flaws Aren't Serious Enough to Change Major Conclusions," which responded to criticism on a study on miscomprehension in advertising; "History of Modern Marketing: A Time Line," which focused on marketing strategy.
ACCESSION #
18760925

 

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