TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
MacArthur, John R.; Monti, Ralph
PUB. DATE
August 1999
SOURCE
Advertising Age;08/30/99, Vol. 70 Issue 36, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Two letters to the editor are presented in response to articles in previous issues, including "Magazines Are Still Glamorous, But Suffer Crisis of Confidence," by Scott Danton in the August 9, 1999 issue, and an article on the magazine's renewal percentage to advertisers.
ACCESSION #
18277756

 

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