TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Maschio, Joseph E.; Henry, Craig; Byrne, Andrew J.; Richards, Jef
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. "Top 100 MegaBrands," which focused on the national media spending for several consumer products; "Afraid of Consultants," which dealt with the risk consultant pose to traditional advertising agencies; "History Goes Begging," which called for a place to archive historical advertising material.
ACCESSION #
18271350

 

Related Articles

  • Pentax seeks to bolster interest.  // Marketing (00253650);2/21/2007, p6 

    The article reports that Pentax Corp. has appointed integrated youth and music specialist advertising agency Espionage to increase its appeal across the generations. The agency has been tasked with promoting the camera brand's compact, digital SLR and SLR products to young music fans. The firm...

  • New Life for Institutional Brands. Nugent, Mike // Marketing Health Services;Summer2008, Vol. 28 Issue 2, p38 

    A letter to the editor is presented in response to the editor's letter in the Fall 2007 issue.

  • ACCOUNTS IN REVIEW. Zammit, Deanna // Adweek Eastern Edition;11/10/2003, Vol. 44 Issue 44, p18 

    Presents a chart listing a brief information on advertising agencies used by different companies and brands along with their advertising expenditures as of November 10, 2003.

  • Readers Say. Burgess, Matt; Osborn, James; Parkins, Fred; Boost, Ed // Marketing (00253650);10/8/2008, p25 

    Two letters to the editor are presented in response to articles in previous issues including the cutting of several brands in their advertising spending in the October 1, 2008 issue and the relationship of digital offerings with customers to various brands by Andrew Walmsley in the September 24,...

  • Viewpoint. Buder, Wayne; Tyler, Stephanie; Secunda, Eugene; Medich, Robert // Advertising Age;2/18/2002, Vol. 73 Issue 7, p13 

    The article presents several letters to the editor commenting on articles on advertising in the U.S. published in previous issues of the "Advertising Age" periodical in 2002. Key issues discussed in the article include the state of the market for advertising agencies, brand failures and the...

  • Viewpoint. Buder, Wayne; Tyler, Stephanie; Secunda, Eugene; Medich, Robert // Advertising Age;2/18/2002, Vol. 73 Issue 7, p13 

    The article presents several letters to the editor commenting on articles on advertising in the U.S. published in previous issues of the "Advertising Age" periodical in 2002. Key issues discussed in the article include the state of the market for advertising agencies, brand failures and the...

  • Letters. Driscoll, John; McGrath, Leah; Doustdar, Ray // Brandweek;11/19/2007, Vol. 48 Issue 42, p13 

    Several letters to the editor are presented in response to articles in previous issues including "Welcome to the Minor Leagues," by Mike Beirne in the October 15, 2007 issue, "Food Firms Wait for Salt-Free Wave," in the November 12, 2007 issue, and "Marketing Agency Gives E-Boost to Own...

  • Letters. Morton, Valerie; Coles, Emilie; Gray, Rob; Scognamiglio, Marco; Foley, Trevor; Robertson, Hugh // Marketing Week;3/29/2007, Vol. 30 Issue 13, p22 

    Several letters to the editor are presented in response to articles in previous issues including "Brands Are at Risk of Losing the Trust They Have Built in Their Offerings," in the March 22, 2007 issue, "Is Full Service Just a Fad," in the March 8, 2007 issue, and "Live for Less," in the March...

  • Readers Say. Whiting, David; Davie, Jon; Pugh, Izzy // Marketing (00253650);9/7/2011, p29 

    Several letters to the editor are presented in response to articles in previous issues including "How Extremists can Help Your Brand," in the August 17, 2011 issue, "Do Brands Need Media Agencies," in the August 10, 2011 issue and "Less Celebrity, More Personality," in the August 24, 2011 issue.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics