TITLE

LETTER TO THE EDITOR

AUTHOR(S)
Sturm, John F.; Fries, Gary; Zeratsky, Bur; Beatty, Ray
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. "Newspapers Turn to Zyman to Stem Long-Term Declines," which talked about the newspaper industry's efforts to halt and reverse stagnant readership and circulation; "98 Advertising Spending Rises to $79.3 Billion on 8.3% Growth," which showed that the radio industry encountered losses in revenue; "The Big Push: Little Caesars Makes 40 Something," which featured a television commercial for Little Caesars.
ACCESSION #
18265157

 

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