Wilkinson, Dennis P.; Steinmetz, Allan; Keiserman, Janice
June 1999
Advertising Age;6/14/1999, Vol. 70 Issue 25, p36
Trade Publication
Presents letters to the editor referencing articles and topics discussed in previous issues. "Virtual Ads, Real Problems," which focused on the use of virtual placements; "Afraid of Consultants? Why? Look at How They Advertise and Their Little Threat to Traditional Advertising Agencies," which focused on advertising consultants; "Sears Must Act," which focused on advertising.


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