TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Wilkinson, Dennis P.; Steinmetz, Allan; Keiserman, Janice
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. "Virtual Ads, Real Problems," which focused on the use of virtual placements; "Afraid of Consultants? Why? Look at How They Advertise and Their Little Threat to Traditional Advertising Agencies," which focused on advertising consultants; "Sears Must Act," which focused on advertising.
ACCESSION #
18260733

 

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