TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Thomas, Scott; Clark, Kelly; McCabe, Barry
PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues of the journal "Advertising Age." "ConAgra Sets $100 Million Media Review," which was about media-buying rates; "Safety Net Failed in Super Bowl Flap," which discussed advertising during the Super Bowl; "Accounts Won/Lost," which featured major advertising account changes.
ACCESSION #
18257539

 

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