TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Wojdyla, David; Schmidt, Stephen C.; Appelbaum, Jerrold
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. "United Stops Rising, Asks for New Ideas," which focused on a decision by United Airlines put a stop to its advertising campaign; "Helping McDonald's Build Bigger, Man-Friendly Burger," which discussed hamburgers; "If Internet Admakers Listen, Ogilvy Has Something to Say," which remarked on media advertising.
ACCESSION #
18232088

 

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