Wojdyla, David; Schmidt, Stephen C.; Appelbaum, Jerrold
October 1999
Advertising Age;10/25/1999, Vol. 70 Issue 44, p54
Trade Publication
Presents letters to the editor referencing articles and topics discussed in previous issues. "United Stops Rising, Asks for New Ideas," which focused on a decision by United Airlines put a stop to its advertising campaign; "Helping McDonald's Build Bigger, Man-Friendly Burger," which discussed hamburgers; "If Internet Admakers Listen, Ogilvy Has Something to Say," which remarked on media advertising.


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