Brown, Don; Underhill, Rod; Weiss, Bernard; Bas, Ed; Bihl, Martin
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p32
Trade Publication
Presents letters to the editor referencing articles discussed in previous issues. "Chancellor memo raises competition questions," which deals with the complaints about the memo of Chancellor Media Co.; "Heinz waxes nostalgic over revived glass bottle," which focuses on the advertisement for Heinz ketchup; "Baseball has a smart strategy and needs a winning product," which comments on the promotion of baseball.


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