TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Brown, Don; Underhill, Rod; Weiss, Bernard; Bas, Ed; Bihl, Martin
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles discussed in previous issues. "Chancellor memo raises competition questions," which deals with the complaints about the memo of Chancellor Media Co.; "Heinz waxes nostalgic over revived glass bottle," which focuses on the advertisement for Heinz ketchup; "Baseball has a smart strategy and needs a winning product," which comments on the promotion of baseball.
ACCESSION #
18219988

 

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