TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
McHugh, Sydney L.; Cullen, Chris; Noske, Karen; Petit, Bob; Grinspan, Mel G.
PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents a letter to the editor referencing articles and topics discussed in previous issues. "The Next Century Death Watch," which predicted Olean snack's demise in the new millennium; "Mass Media or Massed Media, We've Heard This Song Before," which talked about the state of the U.S. advertising industry; "Web Punctures the Idea That Advertising Works," which observed consumer reaction to constant exposure to the same car commercial.
ACCESSION #
18219983

 

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