TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Preston, Ivan L.; Anzlovar, Toni; Vanderbush, Hal
PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. "Jury Finds Papa John's Ads Misled," which focused on the deceptive advertising of pizza restaurant chain Papa John's; "Mercedes Bulks Up Ad $ With New Dealer Funds," which discussed the similarity of a television advertisement created by Merkley Newman Harty with an automobile advertisement for the Daewoo Nubira automobile in Slovenia; "Campus Turf Battles Hamper Ad Students," which emphasized the need for a bachelors degree program in marketing communications.
ACCESSION #
18217076

 

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