Parker, David S.; McAniff, Nora; Zimmerman, Joan H.; Haxager, Christine
July 1999
Advertising Age;7/5/1999, Vol. 70 Issue 28, p14
Trade Publication
Presents letters to the editor referencing articles and topics discussed in previous issues. "Mass audience fixation hurts broadcast TV nets, magazines," which challenged the media to focus on the quality of their products and expand their reach; "Bluegrass evangelist: The life and times of John Mack Carter, editor," which focused on working with John Mack Carter; "Tampax skinnydips into its own ubiquity," which discussed the advertising campaign for Tampax tampons.


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