TITLE

LETTERS TOE THE EDITOR

AUTHOR(S)
Rutkowski, Michelle; Hunter III, James I.; Koenig, Julian; Cooke, Marty; Martin, Bob
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. "DMA Builds E-Presence Via 2nd Online Purchase," which focused on the acquisition of Internet Alliance by Direct Marketing Association; "Plenty Suffer in Miller Woes, Not the Least Its Ad Agencies," which discussed changes on management at Miller Brewing Co.; "Simply the Best," which focused on an advertising campaign created by Helmut Krone; "Movie Screen No Place for Advertising Group," which discussed cinema advertising.
ACCESSION #
18211998

 

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