TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Truitt, Myrna R.; Silverberg, Roger H.; Smith, Brent
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. Issues regarding a report conducted by Starcom which suggested readers have abandoned magazines for the Internet; Discussion on the value measures possible with Internet advertising; Criticism on the viewpoint that domestically brewed premium beer in the U.S. is a commodity.
ACCESSION #
18198824

 

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