Evans, Thomas W.; Bergin, Stephen; Woodall, Dave
March 2000
Advertising Age;3/20/2000, Vol. 71 Issue 12, p48
Trade Publication
Presents letters to the editor referencing articles and topics discussed in previous issues. "Army Erred in Review Rules," which discussed the recruitment of soldiers; "How About Aromatherapy Candles," which focused on the advertisements aired by Budget Rent A Car System Inc.; "Coke's Giant Step Backwards Cans Superior Always Theme," which discussed advertisements by Coca-Cola Co.


Related Articles

  • MAILCALL. Smith, Marc A.; Lince, Brian J.; McLeroy, Carrie; White, Mandy; Detwiler, Amy; Sims, Angelique // Soldiers;Feb2011, Vol. 66 Issue 2, p3 

    Several letters to the editor are presented in response to articles in previous issues including "First Women of West Point," in the October 2010 issue, "The Things They Take to War," in the December 2010 issue, and a recruiting advertisement in the October 2010 issue.

  • COI - Army recruitment. Rogers, Scott // Marketing (00253650);11/16/2005, p31 

    The article reports on the success of the interactive advertising, COI - Army recruitment, meant for army recruitment. Like any good piece of interactive advertising, the best way to keep viewers engaged is to reward them. For this reason, this ad for Army recruitment succeeds. This is not a...

  • Diagnosis 2. Cooper, Brian // Marketing (00253650);2/1/2006, p18 

    The article reports that young people in Great Britain feel that the military life is too harsh a career option. Many members of today's trainer-wearing generation don't even know what it is like to wear a pair of boots. The Army needs to present itself in a challenging manner that plays to its...

  • What's Up With 'An Army Of One'? Hasenauer, Heike // Soldiers;Apr2001, Vol. 56 Issue 4, p30 

    Focuses on the recruiting campaign of the United States Army. Target audience of the recruiting campaign; Tagline of the recruiting campaign; Meaning of the army's slogan.

  • The Army's Killer App. Grossman, Lev // Time;2/28/2005, Vol. 165 Issue 9, p43 

    Focuses on the computer game "America's Army," a war-simulation in which the U.S. military has invested in. Purpose of the game, which is to recruit soldiers who play the game; Use of the game as a giant advertisement for the U.S. army aimed at 13-to-24-year-olds; Number of current registered...

  • Recruitment Advertising: Its Effectiveness in Persuading Women to Consider A Military Career. Mollet, Maura // Media Report to Women;Spring2006, Vol. 34 Issue 2, p14 

    The article assesses the effectiveness of advertisements in persuading women to consider the armed forces as a job option after graduation in the United States. It attempts to gain insight on college women's perspectives of the armed forces and military service after they viewed advertisements...

  • How can the Army get today's young to join? Arnold, Matthew // Marketing (00253650);11/22/2001, p15 

    Reports the plan to recruit young men to become a soldiers by the Great Britain Army. Target on soldiers; Decline of recruits due to strong economy and low unemployment; Cinema, radio, outdoor and press campaign of the advertisement to encourage the young men.

  • Fighting Change: Representing the Canadian Forces in the 2006-2008 Fight Recruitment Campaign. Goldie, Janis L. // Canadian Journal of Communication;2014, Vol. 39 Issue 3, p413 

    The role of the military in Canadian society has long been an issue of debate. Particularly since the Somalia scandal of 1993, the Canadian military has attempted to repair its damaged reputation among Canadians. Since that time, the Canadian Forces has represented itself as an organization...

  • Is This All We Can Be? Derbyshire, John // National Review;4/16/2001, Vol. 53 Issue 7, p30 

    This article focuses on the recruitment practices of the armed forces in the U.S. A large part of military training is directed towards creating unit cohesion. For more than 20 years, the principal recruiting slogan of the U.S. Army was "Be all you can be." The slogan tells one that one can...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics