Polich, John; Jensen, Michael P.; DiManni, Steven
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p30
Trade Publication
Letters to the editor in response to article about advertising including "Life and Details," by Randall Rothenberg, "Willes shook up newspapering but misread its key brand value," by Scott Donaton and "E-tailers need DM skills," by Pierre Passavant, are presented.


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