TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Polich, John; Jensen, Michael P.; DiManni, Steven
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Letters to the editor in response to article about advertising including "Life and Details," by Randall Rothenberg, "Willes shook up newspapering but misread its key brand value," by Scott Donaton and "E-tailers need DM skills," by Pierre Passavant, are presented.
ACCESSION #
17773613

 

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