TITLE

NOT ALL LOYALTY IS BRAND LOYALTY

AUTHOR(S)
Di Paula, Adam
PUB. DATE
July 2001
SOURCE
Marketing News;07/02/2001, Vol. 35 Issue 14, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents letters to the editor in response to the article "Debate Still Going Strong," published in the April 9, 2001 of the periodical "Marketing News."
ACCESSION #
17736436

 

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