Who's Minding the Store?

Marshall, Michael P.
March 1998
Journal of Personal Selling & Sales Management;Spring98, Vol. 18 Issue 2, Preceding p1
Academic Journal
Presents a letter about sales management. Role of sales personnel and sales managers in such market and sales changes; Function of many of the firms or businesses that are paying close attention to market and customer changes; Importance for a firm to have a strong top-down management approach that encourages both sales and marketing operations to look for market and customer changes.


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