TITLE

Who's Minding the Store?

AUTHOR(S)
Marshall, Michael P.
PUB. DATE
March 1998
SOURCE
Journal of Personal Selling & Sales Management;Spring98, Vol. 18 Issue 2, Preceding p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Letter
ABSTRACT
Presents a letter about sales management. Role of sales personnel and sales managers in such market and sales changes; Function of many of the firms or businesses that are paying close attention to market and customer changes; Importance for a firm to have a strong top-down management approach that encourages both sales and marketing operations to look for market and customer changes.
ACCESSION #
17528268

 

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