TITLE

The real deal

AUTHOR(S)
Dowdell, Stephen
PUB. DATE
October 2004
SOURCE
Progressive Grocer;10/15/2004, Vol. 83 Issue 15, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Comments on the growth of ethnic marketing in the retail industry in the U.S. as of October 15, 2004. Significance of authenticity in ethnic marketing; Number of grocery-shopping trips in a month of Hispanics; Success of an Asian specialty supermarket retailer in Los Angeles, California.
ACCESSION #
14901470

 

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