The real deal

Dowdell, Stephen
October 2004
Progressive Grocer;10/15/2004, Vol. 83 Issue 15, p3
Trade Publication
Comments on the growth of ethnic marketing in the retail industry in the U.S. as of October 15, 2004. Significance of authenticity in ethnic marketing; Number of grocery-shopping trips in a month of Hispanics; Success of an Asian specialty supermarket retailer in Los Angeles, California.


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