TITLE

Direct-to-consumer advertising

AUTHOR(S)
Graham, John R.
PUB. DATE
March 2004
SOURCE
CMAJ: Canadian Medical Association Journal;3/2/2004, Vol. 170 Issue 5, p768
SOURCE TYPE
Academic Journal
DOC. TYPE
Letter
ABSTRACT
Presents a letter to the editor in response to the article "How Does Direct-to-Consumer Advertising Affect Prescribing? A Survey in Primary Care Environments With and Without Legal DTCA," by Barbara Mintzes et al., in the 2003 issue of the "Canadian Medical Association Journal."
ACCESSION #
12304812

 

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