TITLE

Segmenting black market

AUTHOR(S)
Clinkscales, Keith T.
PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents a letter to the editor in response to the article 'Should Marketers Target Blacks More?,' which appeared in the July 2, 1990 issue of 'Advertising Age'
ACCESSION #
10416313

 

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