TITLE

LETTERS

AUTHOR(S)
Barz, Edward I.; Pierce, Jerry E.; Koen, Alice; Bonawitz, Hal; Gross, Martin; Traylor, Mark B.; Cerda, Martin G.; Hoffman, Bob
PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Several letters to the editor in response to article in previous issues including "I Love a Mystery" and "One Man's Family," in the June 25, 1990 issue, "Should Marketers Target Blacks More?," in the July 2, 1990 issue, " disappointment with the special supplement on the Washington market in the June 11, 1990 issue are presented.
ACCESSION #
10310800

 

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