TITLE

A marketing-oriented perspective on physician selection

AUTHOR(S)
Kelley, Scott W.; Schwartz, Richard W.
PUB. DATE
December 2005
SOURCE
Surgical Innovation;Dec2005, Vol. 12 Issue 4, p357
SOURCE TYPE
Academic Journal
DOC. TYPE
journal article
ABSTRACT
The process of selecting a physician is an inherently difficult one for patients. Physician selection is often made from limited information, and in many cases, the information used as the basis for physician selection is obtained indirectly through either medical service providers or other consumers or patients. When selecting a physician, patients tend to rely on personal sources of information and place importance on the reputational aspects of the health-care provider, organization, and experience. Patient expectations for the technical aspects of the health-care experience are stringent and must be met or exceeded by physicians and other health-care providers to compete long-term in the health-care market place. Beyond this, health-care providers can favorably influence patient perceptions of the health-care experience by excelling at the functional aspects of service provision (ie, the interpersonal- and process-oriented attributes). This article examines the physician selection process and provides marketing-oriented recommendations for addressing some of the challenges patients encounter when selecting a physician.
ACCESSION #
19488902

 

Related Articles

  • HEALTHCARE MARKETING - A RELATIONAL APPROACH. CAZACU, Lavinia; OPRESCU, Alina Elena // Revista Economica;2015, Vol. 67 Issue 5, p59 

    This paper aims to identify the unique characteristics of healthcare services, the challenges faced in the implementation of marketing principles into the healthcare services sector and also the behavior tendencies of the healthcare consumer. Taking into account the differences between...

  • Age Differences in the Effects of Patient Involvement with Treatment Decisions and of Consumers* General Opinions about Physicians on Consumer Inferences in Health Care.  // Advances in Consumer Research;1998, Vol. 25 Issue 1, p84 

    Presents an abstract of the article `Age Differences in the Effects of Patient Involvement with Treatment Decisions and of Consumers' General Opinions About Physicians on Consumer Inferences in Health Care,' by Manuel C.F. Pontes and Nancy M.H. Pontes, which focused patient involvement in...

  • A new beginning. Weiss, Rhoda // Marketing Health Services;Spring2010, Vol. 30 Issue 2, p2 

    The article discusses various reports found within the issue including the influence of social media in the health services marketing, one about the effect of the recession to the healthcare marketing, and one about a study which reveals that the patient perception of physician skill can be...

  • A BRIDGE OVER TROUBLED WATERS. Coursey, James W. // Journal of Health Care Marketing;Sep86, Vol. 6 Issue 3, p2 

    The article author discusses various issues related to the usage of marketing in the health care field in the U.S. The usage of marketing in the health care field was spearheaded by forward-thinking hospital administrators who sought to serve their publics better and, in doing so, to utilize...

  • MARKETING IS NOT NEW TO MANY PHYSICIANS AND DENTISTS. Thieman, E. A. "Bud" // Journal of Health Care Marketing;Fall85, Vol. 5 Issue 4, p5 

    In this article the author argues that physicians and doctors have been using marketing principles even though they were not aware that they were doing it. Because of the negative changes in the market, several professional practices have been turning to marketing concepts. The author lists and...

  • How Patients Evaluate the Quality of Ambulatory Medical Encounters: A Marketing Perspective. Bopp, Kenneth D. // Journal of Health Care Marketing;Mar90, Vol. 10 Issue 1, p6 

    Quality is becoming an important issue in marketing ambulatory medical services. Based on an empirical study, this article examines how consumers evaluate the quality of medical encounters and how providers can influence patients' perceptions of quality.

  • Looking high, low--and East. McCue, Michael T. // Managed Healthcare Executive;Jan2005, Vol. 15 Issue 1, p2 

    The article focuses on the healthcare delivery systems. The average general practitioner in Hong Kong sees about 10 patients per hour. That scenario would not be well-received by an American consumers often frustrated by a lack of personal time with their doctors, nor would American physicians...

  • Patient Loyalty to Physicians. MacStravic, Scott // Journal of Health Care Marketing;Winter94, Vol. 14 Issue 4, p53 

    The article presents an in-depth exploration into the marketing concept of customer loyalty and its application to the health care industry. The research and professional interest in patient satisfaction is cited but patient loyalty is described as a more valuable paradigm to promote....

  • THE MARKET FOR HEALTH SERVICES: IS THERE A NON-TRADITIONAL CONSUMER? Berkowitz, Eric N.; Flexner, William // Journal of Health Care Marketing;Winter80-81, Vol. 1 Issue 1, p25 

    This study of 1,053 residents of the Minneapolis-St. Paul metropolitan area refines the traditional view of consumers who have a personal physician. Three distinct segments are identified: 51.6% (the "no choice" segment) reported that their physician chooses the hospital for them; 15.7% (the...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics