TITLE

From the Editor

AUTHOR(S)
Elsasser, John
PUB. DATE
October 2014
SOURCE
Public Relations Strategist;Fall2014, Vol. 20 Issue 3, p1
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Fred Cook, chief executive officer (CEO) of global public relations (PR) firm GolinHarris, is presented. Cook talks about the common mistakes of brands in terms of customer relations, his book "Improvise: Unconventional Career Advice From an Unlikely CEO," discussing his career development, and his views on the effectiveness of teamwork in PR profession.
ACCESSION #
99052297

 

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