TITLE

High Hurdles

AUTHOR(S)
Higgins, Kevin
PUB. DATE
March 1996
SOURCE
Marketing Management;Spring/Winter96, Vol. 4 Issue 4, p6
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Charles R. Edwards, the marketing head of the 1996 Paralympics Games. Marketing program developed for the Paralympics; Financial support to the games; Marketing-challenges for the Paralympics.
ACCESSION #
9604142658

 

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