EchoStar jumps into the DBS fray

McConville, Jim
February 1996
Broadcasting & Cable;2/5/96, Vol. 126 Issue 6, p54
Presents an interview with EchoStar Communications Corp. head Charlie Ergen on the company's strategy for its entry into the direct broadcast satellite business. EchoStar's purchase of broadcast rights for the 148 degrees orbital slot at an auction conducted by the US Federal Communications Commission; EchoStar's programming strategies; Target customers.


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