TITLE

Strategize, Don't Downsize

AUTHOR(S)
Schlossberg, Howard
PUB. DATE
December 1993
SOURCE
Marketing Management;1993, Vol. 2 Issue 3, p6
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Presents an interview of Andrea Dunham, business consultant and founding partner of Dunham & Marcus International about the practice of strategic planning in managing a business. Failure and success she encountered in consulting practice; Definition of the consultant of the fundamentals of strategy and how she applied it in the firm; View of Dunham on the whole paradigm shift and how will the companies react to it in the future.
ACCESSION #
9602150729

 

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