Grand Masters of Marketing

June 1998
Marketing Management;Summer98, Vol. 7 Issue 2, p22
Interviews three chief executive officers, Wolfgang R. Schmitt of Rubbermaid Inc., Peter N. Larson of Brunswick Corp. and Herbert M. Baum of Quaker State Corp., regarding their product process success and failures. Views on updated products and innovations; Management of tensions and stresses on updated product process; Importance of their company names.


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