TITLE

Grand Masters of Marketing

PUB. DATE
June 1998
SOURCE
Marketing Management;Summer98, Vol. 7 Issue 2, p22
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews three chief executive officers, Wolfgang R. Schmitt of Rubbermaid Inc., Peter N. Larson of Brunswick Corp. and Herbert M. Baum of Quaker State Corp., regarding their product process success and failures. Views on updated products and innovations; Management of tensions and stresses on updated product process; Importance of their company names.
ACCESSION #
955730

 

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