TITLE

Sleeping Beauty

AUTHOR(S)
Higgins, Kevin T.
PUB. DATE
June 1998
SOURCE
Marketing Management;Summer98, Vol. 7 Issue 2, p6
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Donald J. Hofmann, vice-president of marketing at Simmons Co. in Atlanta, regarding the marketing condition in mattress industry in the United States. Characterization on the state of mattress market; Difference in consumer perceptions of the leading mattress brands; Effectiveness of branding strategy in the industry.
ACCESSION #
955728

 

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