Sleeping Beauty

Higgins, Kevin T.
June 1998
Marketing Management;Summer98, Vol. 7 Issue 2, p6
Interviews Donald J. Hofmann, vice-president of marketing at Simmons Co. in Atlanta, regarding the marketing condition in mattress industry in the United States. Characterization on the state of mattress market; Difference in consumer perceptions of the leading mattress brands; Effectiveness of branding strategy in the industry.


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