Pringle look goes with a swing

Jones, Morag Cuddeford
April 2003
Brand Strategy;Apr2003, Issue 170, p24
Trade Publication
Interviews chief executive officer Kim Winser of Pringle on the transformation of the business strategy of the company. Reliance of the company on a sponsorship deal; Identification of the beautiful heritage of the products of the company; Maintenance of the production of the products of the company in Scotland.


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