Franchising Fellowship

Rubel, Chad
September 1995
Marketing Management;Fall95, Vol. 4 Issue 2, p4
Presents interview with Albert J. Rosenthal, founder of the Franchising & Licensing World Center in Chicago, Illinois. Details on the opening of the center; Career as a marketing and advertising expert; Reasons for choosing Chicago as the site; Impact of the center on international growth in franchising and licensing.


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