TITLE

Rare Philosophy

AUTHOR(S)
Rubel, Chad
PUB. DATE
June 1995
SOURCE
Marketing Management;Summer95, Vol. 4 Issue 1, p4
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Ron Eike, director of operations for the Gourmet Foods Division at Omaha Steaks International Inc., regarding the marketer's strategic direction. Effect of the new air express program on the company; Changes to its customer service; Significance of the Direct Marketing Association award to the firm; Impact of menu expansion on the core business of Omaha Steaks.
ACCESSION #
9506282313

 

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