Rare Philosophy

Rubel, Chad
June 1995
Marketing Management;Summer95, Vol. 4 Issue 1, p4
Presents an interview with Ron Eike, director of operations for the Gourmet Foods Division at Omaha Steaks International Inc., regarding the marketer's strategic direction. Effect of the new air express program on the company; Changes to its customer service; Significance of the Direct Marketing Association award to the firm; Impact of menu expansion on the core business of Omaha Steaks.


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