TITLE

Doin' the Real-Time Thing

AUTHOR(S)
Sealey, Peter; Miller, Cyndee
PUB. DATE
June 1994
SOURCE
Marketing Management;Summer94, Vol. 3 Issue 1, p4
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Peter Sealey, president and chief operating officer of Interactive Network Inc. in the U.S. Views on the importance of interactive television on marketing; Contribution of technological innovation on trade promotion and consumer promotion; Reason of leaving his former employer Coca Cola Co.
ACCESSION #
9503211249

 

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