Doin' the Real-Time Thing

Sealey, Peter; Miller, Cyndee
June 1994
Marketing Management;Summer94, Vol. 3 Issue 1, p4
Presents an interview with Peter Sealey, president and chief operating officer of Interactive Network Inc. in the U.S. Views on the importance of interactive television on marketing; Contribution of technological innovation on trade promotion and consumer promotion; Reason of leaving his former employer Coca Cola Co.


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